When we launched The Employees, we used Odoo eCommerce to get to market fast.
It made sense.
We already had products, prices, payments, and a working path to start selling.
The problem is that having a checkout is not the same as having a good buying experience.
Where the friction showed up
Too many steps.
Too many fields.
Too much cart logic for something that doesn't behave like a normal product.
Nobody feels like they're buying a virtual employee the way they buy a keyboard or a t-shirt.
They want something much simpler: understand the plan, pay, and get started.
When the flow doesn't support that, sales slow down.
Not because the product is bad.
Not because the price is wrong.
But because the path feels heavier than it should.
Why we changed it
So we decided to redesign it.
Not to make it prettier.
To make it easier.
Less friction before payment.
Fewer unnecessary steps.
Less paperwork energy.
More clarity.
More action.
What we're aiming for
If you're selling a service, the flow should feel more like activation than a traditional checkout.
A lot of the time, selling better has nothing to do with adding more.
It comes from removing what gets in the way.
And when you do that, conversion usually gets room to breathe.